Poonawalla Fincorp - Associate Vice President - Website Marketing

In-depth knowledge of website development and design principles, as well as website analytics and SEO best practices

As the AVP-Website, you will be responsible for leading a team of web developers, designers, and content creators to ensure our website is visually appealing, easy to navigate, and provides a seamless user experience and Integration with third party martech platforms

1. Increase organic traffic to the company's website

2. Improve website ranking for target keywords

3. Enhance website content optimization to improve user experience and search engine performance.

4. Develop and implement link building strategies to improve website authority

5. Perform regular technical SEO audits and optimize website structure and metadata

6. Manage and optimize local search listings for business locations

7. Monitor and analyze website performance metrics and provide regular reporting and insights

8. Research and stay current on search engine algorithm updates and industry trends

9. Collaborate with other marketing teams to ensure SEO aligns with overall marketing objectives

10. Develop and lead a team of SEO specialists, providing coaching, guidance, and professional development opportunities

11. Develop and implement a strategic plan for the company's website that aligns with the overall business goals and objectives

12. Manage a team of web developers, designers, and content creators to ensure the website is updated, optimized, and maintained

13. Collaborate with other departments to ensure website content is accurate, relevant, and engaging for our target audience

14. Monitor website analytics and make data-driven decisions to improve website performance and user experience

15. Stay up-to-date with industry trends and best practices in website development, design, and user experience

16. Oversee website security, including regularly updating software and ensuring the website is protected from cyber threats

17. Manage website budget and vendor relationships to ensure cost-effective and efficient operations