Poonawalla Fincorp - Associate Vice President - Public Relations & Corporate Communication

Roles & Responsibilities:

1. Develop and execute PR plan:

- Align with Corporate PR agency for all external messaging in sync with overall marketing plan.

- Establish brand proposition in the minds of stakeholders by driving visibility for the brand and its businesses in the media.

- Plan Stories to influence media and gain higher brands share of voice.

- To design PR strategies for positively leveraging notable developments within organization

- Encourage, lead, inculcate & Influence others to have PR best practices in the organization.

2. Leadership Branding:

- To identify industry trends and pitch stories to drive thought leadership.

- To craft PR positioning for the brand and guide spokespersons interaction with media

- Event participation & Other speaking opportunities for CXOs

- Identify, plan and execute selective & suitable sponsorship opportunities to promote brand to the target segment & add to the overall brand presence with the industry peers.

3. Media Relationship Management:

- Identify key influencers in PR & media space to influence and build brands share of voice

- To build and maintain excellent connect across English, Regional language, and digital media

4. Crisis management:

- Media Interaction guidelines / Training for employees

- Have relationships with stringers at critical business hubs

- Strong network to keep eyes on whats happening

- Information sharing and advising management with Swift turn around and efforts to mitigate the issue asap.

- Lead the Social media response management with digital ORM team, own it and resolve the same.

- Organize Hi tea, media round tables with / Journalists, local influencers to spread positive word about the brand