Posted By
Posted in
Sales & Marketing
Job Code
189587
We have an urgent requirement for Search Marketing Strategist meant for Gurgaon location.
About PolicyBazaar.com:
PolicyBazaar.com is India's largest online comparison platform for insurance and other financial products and one of the fastest growing e-commerce companies in India. We specialize in helping the customer to make easy purchase decisions related to their personal finance.
Role Purpose:
We are looking for a mid-level resource for heading search engine marketing team, a person who has the ability to manage big budgets in a growth stage company and has a skill to strategize the entire online marketing spend. A quick learner with a very less response time to a problem, he should be good with his team and be very solution oriented.
Responsibilities:
- Create Long term vision and plan for Search Engine Marketing for all devices, across all products
- Manage the annual digital spend across various online brands of Policybazaar
- Create Strategies for product-wise online spend on search and other key digital areas
- Lead and manage account managers to achieve the monthly lead/ spend targets
- Create effective MIS reports and recommendations to drive decision making
- Monitor the performance of campaigns vis-a-vis their contribution to business
- Optimize search campaigns regularly for maximizing the output; keyword optimization, ad copy optimization, Campaign optimization, Landing page optimization
- Work closely with business heads in order to ensure continuous performance as per the business need
- Co-ordinate with technology team for implementation of various tech related development
Experience & Skills:
- Work experience with Google is must in search engine marketing/ad words
- 2-4 years of work-ex on digital marketing
- Should have working knowledge of Adwords, Google Analytics, Double Click (Search, Display) Remarketing, Social media Marketing
Competencies:
- Search Advertising
- Google Adwords
- Display Advertising
- Video Advertising
- Digital Campaign Management
- Emailers
- Team Management
Qualification:
- MBA (Premier institute only) + Engg.
Joining Time:
- 30 - 60 Days (Immediate joiners will be given preferences)
Comp Range:
- Best in Industry
TA Team
Policybazaar.com
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Posted By
Posted in
Sales & Marketing
Job Code
189587