PolicyBazaar - Paid Marketing Role - PPC

Paid Marketing (PPC)

Job Responsibilities :

- Plan and execute paid campaigns on search, facebook and other platforms to achieve monthly targets

- Track, report and analyse existing campaigns to improve efficiency & drive volume growth.

- Manage spends, keeping a track on daily spends, estimating monthly costs and adjusting for shortfall/over expenditure.

- Keep a track on competition activity & adjust campaign strategy based on the market situation

- Optimize Ad copy and landing pages changes for search engine marketing

- Perform regular experiments on Search/Facebook to improve ctr, targeting and other relevant metrics

- Coordinate with aggregators, Channel Experts to improve marketing results

- Take ownership of the business to meet daily and monthly targets

Skills :

- Should have handled a minimum budget of 2 cr in digital marketing .

- 3 to 6 years of experience in managing paid campaigns.

- Should have a strong working knowledge of Google Adwords and all paid platforms.

- Proven track record in driving successful PPC and paid search campaigns.

- Should have the ability to understand the marketing funnel and customer journey

- This is an Individual contribution role

- Prior agency experience in handling campaign at scale