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Pocket FM

Director - Human Resources at Pocket FM

Last Login: 21 June 2024

Job Views:  
1380
Applications:  331
Recruiter Actions:  51

Job Code

1282557

PocketFM - Manager - Product Marketing

2 - 6 Years.Anywhere in India/Multiple Locations/Any Location
Icon Alt TagMay work from home
Posted 11 months ago
Posted 11 months ago

Roles & Responsibilities:

- Campaign configuration, validation, and reporting in marketing automation tools. Formulating CLM strategy (content, frequency, touchpoints) for new and existing segments

- Optimization of targeting/communication/channels for existing/new campaigns

- Analyzing Campaign, Business, Source, Event, GA, and other relevant data to propose new customer segments for improving CLM performance

- Managing Adhoc CLM marketing campaigns on Push, Mail, WhatsApp, and SMS channels

Requirements:

- 2+ years of relevant experience.

- Must have experience in Retention Marketing, Retention strategies & content experimentation.

- Mandatory Knowledge of working on marketing automation tools like MoEngage/Gamooga/Clevertap

- Experience with A/B testing methodologies and statistical analysis of campaign results.

- Analytical mindset and strong proficiency in using data analytics tools to interpret campaign metrics and identify insights.

- Familiarity with email compliance regulations (e.g., GDPR, CAN-SPAM) and best practices.

- Strong project management skills and the ability to multitask and meet tight deadlines in a fast-paced environment.

- Self-motivated with a proactive approach to problem-solving and continuous improvement

Location - Remote

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Posted By

user_img

Pocket FM

Director - Human Resources at Pocket FM

Last Login: 21 June 2024

Job Views:  
1380
Applications:  331
Recruiter Actions:  51

Job Code

1282557

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