PocketFM - Head - Paid Growth

About Pocket FM:

It's an amazing time to join Pocket FM as we continue shaping the future of entertainment globally with audio series. With a strong repository of long-form storytelling, Pocket FM has evolved as the powerhouse of entertainment.

Our mission is to give wings and wisdom to stories, transforming them into a strong entertainment package. Pocket FM has grown to 80 million listeners community, spending an average of over 150 minutes every day, while the total streaming on the app counts to over 4 billion minutes monthly.

About the Role:

Join us as the Head: Paid Growth at Pocket FM, and steer our journey towards unprecedented horizons. As the navigator of our paid marketing voyage, you'll architect the roadmap, dream up innovative campaigns, and mobilize resources to amplify our footprint in the market. Every move you make will be a signature stroke, backed by a sizable budget and the authority to initiate audacious experiments. Your influence won't just be felt - it will be celebrated.

Key Responsibilities:

- Strategic Mastery: Design and oversee the strategy to supercharge revenue growth, focusing especially on our primary markets which form the bedrock of our success, contributing over 70% to our overall revenue.

- Team Leadership: Handpick, mentor, and steer a dynamic growth team, molding them into a powerhouse that amplifies your strategic vision.

- Customer Lifecycle Management: Own the user journey from the first point of contact to

achieving a positive Customer Acquisition Cost (CAC) payback. Delve deep into payback periods and the ratio of Lifetime Value (LTV) to CAC to ensure profitability and sustainability.

- In-App Marketing Genius: Innovate and implement in-app marketing campaigns that elevate user experience. This isn't just about retaining users; it's about enriching their journey, and in turn, boosting retention and LTV.

- Cross-Functional Collaboration: Foster seamless collaborations with the content, tech, product, and analytics brigades. Your mission? Synchronize efforts, harness collective genius, and achieve the coveted revenue growth.

What's in it for you?

- Competitive Rewards: We don't just appreciate your expertise - we reward it. Expect top-tier compensation and a generous slice of ESOPs.

- Centerstage Role: Be more than just a part of the narrative. At Pocket FM, you'll have the

opportunity to script a success story in one of the most avant-garde and swiftly escalating audio entertainment enterprises globally.

- Lead the Best: Head a formidable growth team, brimming with talent, passion, and zeal.

- Expand Your Horizons: Discover the intricacies of large-scale distribution, and gather insights that are both profound and practical.

Who are you?

- Elite Academic Credentials: Your academic journey boasts affiliations with some of the most prestigious institutions at both the undergraduate and postgraduate levels.

- Start-up Maven: Your resume shines with high-impact roles across India's crme de la crme start-ups, whether they're established giants or budding unicorns.

- Turnaround Prodigy: More than just participating in businesses, you've revolutionized them. Your signature style? Radical overhauls that translate to resounding success.

- Internet and Tech Connoisseur: The intricacies of internet business don't just intrigue you; they're your playground. Your prowess extends to understanding cutting-edge technology, making you a force in the digital landscape.

- Leader and Solver: While your leadership skills are unparalleled, you're not just about strategy from the stratosphere. You dive deep into issues, dissect problems with precision, and emerge with solutions or directions that pave the way forward.

If you have the ambition to rewrite the rules and the wisdom to do it judiciously, we're waiting for you. Dive into challenges, inspire change, and make a difference. At Pocket FM, growth isn't just a metric; it's a mindset. And as the Head: Paid Growth, you'll be its chief advocate.