PocketFM - Category Manager - Fiction

About Pocket FM

It's an amazing time to join Pocket FM as we continue shaping the future of audio entertainment both in India and globally. We are India's leading audio OTT platform with the largest collection of OTT shows, podcasts, and audiobooks across a wide variety of genres and languages.

Pocket FM is India's largest audio OTT platform offering a vast collection of audio shows, podcasts, audiobooks, and novels, and making our entry into the global audience. Pocket FM has grown to 50 Million + users with deep engagement of 3 billion+ minutes per month.

We are a Series C-funded start-up backed by investors like Goodwater Capital, Tencent, Lightspeed, and others. It's a fantastic time to join Pocket FM as we continue shaping the future of audio entertainment globally.

At its core, the category management role is creating a balance between the business goals and creative excellence. It is grounded in strong understanding of users and driving the content strategy focused on growth and retention. The successful candidate will marry a strong passion for entertainment with a hearty curiosity for innovation and data. If you're a fan of fictional content, this is your chance to transform how content is presented and discovered by millions of users around the world.

Responsibilities

Impact and success will be based on the ability to direct the teams to produce high-quality and compelling content, and the dexterity to work seamlessly across numerous internal and external stakeholder teams. You will be required to build and maintain close partnerships with content editors and use user understanding coupled with data analytics to set the content roadmap. You will also be a member of the Innovation team and input to a pipeline of ongoing innovation research, testing, and design that will go towards optimizing for content that will drive the growth of the business.

A Typical Day Might Include

- Content Supervision: Evaluating and assessing the performance of running shows and coordinating with the editorial team on the performance and future projections.

- Research & Planning: Working on a content pipeline that is grounded in data and insights derived from internal tools and partner teams.

- Strategy and coordination with growth team on content marketing to achieve desired growth for the App.

- Developing standards, systems, and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval, and content repurposing, including the real-time implementation of content strategies.

- Gathering data and handle analytics (or supervise those who do) and make recommendations based on those results. Working with owners of particular content to revise and measure particular content and marketing goals.

- Managing large teams with diverse backgrounds and define precise monthly and quarterly goals while helping them to achieve the same.

- Proactively learning about the latest product innovation efforts and updating cross-functional partners on the latest product features, tests, and initiatives.

- Managing P&L for the category.

Qualifications

- Bachelor's Degree from Tier - 1 institute. Preference for an MBA Degree (Tier 1).

- Exceptional communicator - ability to inspire and influence, and dexterity in presenting to large/ diverse audiences. Native or bilingual proficiency in speaking and writing in English.

- Strong familiarity with business, digital media, and tech startup landscape in India.

- Strategic thinker with creative flair and project management skills crafting world-class creative strategy and spearheading the execution.

- Innately curious and thrives on gleaning insights from data, and able to identify creative opportunities in content and translate these into sharp creative strategies.

- Proactive, fast, and flexible problem-solver with superb time, resource, and stakeholder management.

- Ability to interact meaningfully with people of diverse backgrounds, personalities, and expertise (e.g. Product Engineer in Bangalore and Creative Executive in Mumbai).

- Passion and curiosity towards building great product experiences for everyone.

- Self-motivated leader and strong collaborator/ team player - with the ability to maintain calm, make good decisions, and work with constant ambiguity.

Language Proficiency: English & Hindi

Location: Anywhere in India