Pocket FM - Assistant Manager - Growth

We're currently hiring for "Assistant Manager - Growth" at Pocket FM

Note: Only Top Tier 1 "2020-2021" college Graduates eligible

Responsibilities:

- Lead user acquisition for one of the biggest genres on the Pocket FM platform

- Leading a high-performing team to create and implement strategic marketing initiatives across various marketing functions including performance marketing, events, social media marketing, product marketing and partnerships.

- Creating and implementing the growth plan in line with overall business objectives while striking a balance between longer-term strategic brand-building activities, mid-term scaling and team expansion, as well as quick wins to achieve targets

- Ideate, test and scale new acquisition channels (Organic & Paid)

- Drive marketing decisions through quantitative results and AB testing, and qualitative research and customer insights

- Collaborate with internal teams like creative, product, tech and more, to drive growth.

Qualifications:

- 1-2 years of relevant work experience.

- A desire to understand consumer behavior and mindset

- Comfortable working hands-on in a fast-paced start-up environment

- Curious about metrics, execution processes and keeping an eye out for details

- Strong use of analytics, user research, and business cases to drive decisions

- Experimentation mindset

- Passion for technology products built for scale.

Location: Remote