PMHLC - Head - Digital Marketing

About PMHLC :

PM Health and Life care Pvt Ltd PM Health & Life Care (PMHLC) is a technology-driven company in the health care space creating a health exchange bringing technology as the enabler for facilitating well-informed health care access in India.

The first step of the venture is an online market place connecting chemists & druggists with consumers. The market place intends to initially tap the universe of e-commerce savvy households with a distinct value proposition of ensuring availability of wide range of genuine drugs & health products delivered in quickest possible time while providing ease & convenience that comes with mobile & online shopping.

IT stalwart, Phaneesh Murthy, has seed funded the company and is the Executive Chairman. The family fund of Phaneesh Murthy has led the seed round of $3.2 million and the company is raising its first round of capital shortly bringing the total invested amount in the company to about $8- $10 million.

Web Link : https://www.linkedin.com/company/pm-health-and-lifecare-pvt-ltd

Job Description : Head Digital Marketing

Responsibilities :

- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns

- Expertise in strategic digital media planning, buying and analytics

- Design, build and maintain PMHLC social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Collaborate with agencies and other vendor partners

Desired Skills :

- Graduate with 8 -12 years of work experience in online marketing.

- Experience handling B2C clients or have worked in a B2C company.

- Experience from advertising agency companies will be an added advantage