PMG Asia - Senior Experiential Strategist

- The Senior Experiential Strategist is key member of the Experiential and IMC Team at PMG GROUP. The role will lead both the Delhi and Bengaluru projects.

- You will work to create inspiring experiential and BTL marketing solutions for creative and production teams; liaise with clients and internal team members to ensure that the experiential POV is clearly represented; help to ensure that creative stays true to the brief by developing close relationships with creative and account team members and contribute to the thought-leadership of the business.

- You are likely to have 8+ years in experiential or retail activation strategy or BTL marketing and are comfortable working independently to inspire creative teams on multiple projects from small scale activations and interactives to large scale experiences, events, and installations.

- Reporting to the Creative Services Director of Experiential And Content Strategy Team you will be confident and capable to work independently.

Roles and responsibilities :

- Analyse client briefs and business issues to identify the problems to address

- Gather data and insights to create strong creative positionings that provide creatives with guidance and inspiration

- Help structure decks and presentations to ensure that the argument and POV come across clearly and succinctly

- Presenting to clients, as well as internally, to senior account and creative teams

- Helping the team to pitch ideas and responses for new business

- Preparing and facilitating both internal and client-facing presentations to help drive creative ideas forward

- Attending cross-agency meetings and guiding strategic thinking from an experiential pov

- Helping clients to set objectives and ensure that they are measured and reported

- Supervising creative partners and internal creative teams to achieve best possible content executions

Skills and personal qualities :

- Strong presentation and story-telling skills

- Well-developed understanding of the ways in which experiential differs from communication and campaign strategy/planning

- A deep understanding of how brands work and the consumer's needs in the marketplace

- Calm and confident

- Collaborative and approachable

- Flexible and willing to roll up your sleeves and help out if needed eg: content development and strategy

- Ability to work on multiple projects at once

Nice to have :

- Excellent writing and Copywriting abilities and content strategy/management

- Solid understanding of the ways that technology can be used in experiences