Plobal Apps - Product Marketing Head - SaaS Product

Plobal Apps is one of the fastest growing DIY mobile application development platform globally for e-commerce web stores. We help ecommerce store owners build fully native apps easily and affordably in as less as 5 minutes.

We are currently partnered with leading platforms like Shopify & Zepo and we will be on boarding platforms like Magento, Open Cart, Big Commerce, Woo Commerce etc shortly.

We have currently developed 1500+ apps across various verticals like hospitality, ecommerce, entertainment and others.

Position: Product Marketing Head - SAAS Product

Experience: 5- 10 Years

Location: Pune

Job Description:

We are looking for an amazing, data-driven Product Marketing Head to own the majority of the marketing funnel for our company. You will be in charge of Setting up a team of 10; you- ll have ownership over the marketing plan and work closely with the senior management team. Using - online- channels to nurture new clients through the sales pipeline, you- ll be able to implement successful lead generation programs supported by some classic brand building activities to drive - sign ups- .

Your role will involve:

- Strategic Marketing; create a robust marketing plan, working closely with key stakeholders to get buy-in and help implement it

- GTM Planning; segment the market and develop a plan to acquire new clients using innovative online channels

- Online Marketing; work with specialist agencies across display advertising, SEO, PPC, affiliates and social media

- Direct Marketing; develop & execute an e-CRM content strategy to nurture leads into the sales funnel

- Brand Marketing; plan and execute relevant events, complimented by a webinar series

- Analysis; tight measurement of the ROI & pipeline analysis

- Budget Management

- Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).

- Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).

- Optimize our marketing automation and lead nurturing processes through email, content, and social channels.

- Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.

- Grow our email list organically, not through bought or rented lists.

- Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends.

- Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).

- Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.

- Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.

- Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.

Skills & experience must have:

- An up & coming marketer, ideally from the technology sector, you- ll have demonstrable experience of operating in a start-up environment. With the ability, commercial acumen and gravitas to manage a big team, you- ll have a strong - online- focused marketing background with an obsession on ROI.

- MBA or PGDBM degree or equivalent work experience.

- Past experience in digital marketing, product marketing, SAAS Marketing and/or product management, classic B2B marketing experience from a new technology sector. SaaS experience would be an advantage

- A heavy emphasis on using online channels to drive - sign ups- and awareness, with strong nurturing experience and an obsession for ROI

- Strategic and commercial ability to own the marketing plan with a hands on approach

- Excellent communicator and creative thinker, with an ability to use data to inform all decisions.

- Proficiency in marketing automation and blogging software in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.

- Entrepreneurial, hungry, flexible, comfortable in a fast growing business

- Fluency in English - both verbally & in writing