Plobal Apps - Inbound Marketing Manager

Plobal Apps is one of the fastest growing DIY mobile application development platform globally for e-commerce web stores. We help ecommerce store owners build fully native apps easily and affordably in as less as 5 minutes.

- We are currently partnered with leading platforms like Shopify & Zepo and we will be on boarding platforms like Magento, Open Cart, Big Commerce, Woo Commerce etc shortly.

- We have currently developed 1500+ apps across various verticals like hospitality, ecommerce, entertainment and others.

Position: Inbound Marketing Manager

Experience : 3 - 7 Years

Location : Baner, Pune

Job Description :

We are looking for an amazing, data-driven inbound marketer to own the majority of the marketing funnel for our company. You will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads to close into customers, the latter of which sales leadership will help you accomplish.

Responsibilities :

- Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).

- Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).

- Optimize our marketing automation and lead nurturing processes through email, content, and social channels.

- Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.

- Grow our email list organically, not through bought or rented lists.

- Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends.

- Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).

- Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.

- Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.

- Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.

Requirements :

- MBA or PGDBM degree or equivalent work experience.

- Past experience in digital marketing, product marketing, SAAS Marketing and/or product management

- Excellent communicator and creative thinker, with an ability to use data to inform all decisions.

- Proficiency in marketing automation and blogging software in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.

- Excellent understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation.

- Proficiency in email marketing and marketing automation technology.

- Bonus skills: HTML/CSS, Adobe Creative Suite.