Play Games24x7 - Manager - Marketing - Retention - My11Circle

Introduction

Games24x7 is an India headquartered online gaming company with a portfolio that spans skill games (RummyCircle and My11Circle) and casual games (Ultimate Games). Backed by marquee investors like Tiger Global and The Raine Group, the company specializes in using behavioral science, technology, and artificial intelligence to provide awesome game playing experiences across all its platforms.

My11Circle, fantasy sports division, has redefined the way Indian players participate in Fantasy Cricket. Through constant product innovations and marketing interventions, My11Circle has grown aggressively to become India's 2nd largest fantasy sports platform within 2 years of its inception.

Responsibilities:

- Marketing Manager in Retention Team plays a critical role in retaining our existing and most loyal customers through an array of initiatives that include -

- Formulating and executing the CRM strategy to drive traffic, retargeting, repeat purchase and cross-sell by working closely with the Design, Product, Analytics and CS teams.

- Conceptualizing marketing campaigns and building relevant workflows by segmenting the user base appropriately to identify opportunity areas in the user's lifecycle.

- Running A/B tests and data driven experiments to strive for continuous improvement in campaign metrics.

- Effectively utilizing all digital channels like FB, push notifications, SMS & emails etc. to target users with relevant and personalized communication.

- Owning growth initiative and driving customer loyalty through interventions in the loyalty framework

- Improving user engagement through innovative product features with direct impact on LTVs

- Optimizing user journey though guided navigation and merchandise planning on ONO media zones.

Qualifications:

- MBA in Marketing from a Tier 1 college.

- 2-5 years of experience in marketing (preferably online)

- Should have experience with user retention projects and/or handling premium customers in digital space.

- Ability to work with data and uncover insights into consumer mindset.

- Out of the box thinker and innovator.

- Excellent communication (oral and written)

Job Location: Mumbai/Bengaluru (Remote till offices resume)