Planning Head - Digital Media

Job Title: Senior Planner / Planning Head

Company - Digital Media Agency (Well known)

Location - Mumbai Bandra

Reports to - SVP & Business Head

Purpose of Role/ Job Summary:

- Responsible for ensuring that strategic inputs during the communication development process are relevant and insightful, allowing for the creation of powerful ideas for brands. Responsible for analyzing campaigns and their effectiveness, providing insights into competitive strategy and approach, creating robust briefs and adding an in-depth research perspective.

Roles and Responsibilities:

- Craft inspiring briefs and lay out actionable road maps to lead the creative team and clients to world-class creative business solutions.

- Design and manage (Client Name) brands, including KPI and ROI metrics

- Apply forward-thinking perspectives that elevate the thought leadership and intellectual capital of the planning department

- Develop fresh ways to understand the brand, category, culture and audience

- Provide qualitative and quantitative research inputs, with an obsession for insights and detail orientation

- Gain a comprehensive context for advertising strategies by analysing a wide range of information in great detail, including demographics, socio-economics and the market for the client's product and market share

- Be the “thought leader” across the group

- Train and motivate others to think strategically and contribute beyond the everyday.

Key Relationships:

- Business Management Head

- Creative Team

- Client Servicing Team

- Person Specification

- Experience/ Knowledge Required:

- Brand Management and Strategy

- Market Research and Competitive Analysis

- Consumer Behaviour

- ATL and Digital Agency experience

Education: Post Graduation in any Stream (Well Known Colleges from Mumbai)

Work Days – 5 Days Working

Shift Timings- 10am to 7pm

Desirable:-

- Local Candidate with 8-10 years of experience. No CTC range (Open to Offer)

- Function of planning is not yet developed so they are looking for someone who will come & build entire team (Leadership Skills)

- Someone who has through knowledge of planning. Should know research, customer insights & independent worker.

- Build motivate, an entrepreneur. He should give Vision to the company.

- ATL preferred

- Even if someone has done client servicing first & then planning it will do.

- Someone who understands Digital.