PlanetSpark - Vice President - Branding

About PlanetSpark:

PlanetSpark is on a mission to build the next generation of confident speakers and creative writers. We are a Series B funded, global company impacting over 13 countries through live 1:1 personalized classes on Public Speaking and Creative Writing through handpicked top 1% teachers. Our kids participate in gripping debates, create viral YouTube videos, start their own podcast channels, perform stand-up comedy, write nail-biting mystery stories, and become confident and fearless speakers.

PlanetSpark is on its journey to becoming the global leader in the large and untapped communication skills segment by 2023. We are backed by some top VCs and are on a 30% month-on-month growth curve. We were featured amongst the fastest growing companies in the world, according to a recent study on the world's fastest growing startups by GrowJo.

Come, join a passionate team of over 1100 young and energetic team members and 1300+ expert teachers on this roller coaster ride to build the most loved brand for kids who will move the world!

Mission Statement

- Build the most loved global brand in communication skills for kids

Your Roles and Responsibilities:

The Vice President, Branding would be the creative powerhouse of PlanetSpark and would lead all branding and content initiatives and help to build the most loved global brand for helping kids become better speakers and writers.

The key areas of contribution would be:

1) Brand Development:

- Develop a brand guide in association with a brand agency

- Create consistent messaging and positioning

2) Performance Marketing Collaterals:

- Design customized performance marketing collaterals for both text and video formats across different channels

- A/B test for effectiveness and refine

- Design landing pages that help in conversion

3) Content Marketing

- Develop the content strategy across platforms

- Lead the content team to develop content that drives traffic on the website

4) Branding Content:

- Develop brand videos to build an emotional connection with the brand

- Execute content development through a team and agencies

5) Marketing Communications:

- Design internal and external communication in line with the brand voice (emailers, messages, brochures, guides etc.)

- Develop powerful marketing collaterals for the sales teams

6) Social Media

- Develop the social media strategy across different channels

- Track and monitor social media metrics across various channels

7) Website Communication:

- Ideate the most effective communication for the website

- Work closely with the SEO team and the tech team to get new pages implemented

What are We Looking For?

- Must have 8-10+ years of experience in building digital brands at a tier 1 marketing agency such as O&M/ McCain or at a fast-growing consumer internet company

- Strong experience in building digital brands

- Exceptional creative thinking and the ability to develop iconic brands

- Ability to lead creative teams and drive them towards a goal

What are the behavioral attributes that we are looking for?

- A keen desire to build products for a fast-growing Series B funded startup

- An apparent Founder's mindset i.e. A mindset where the person can own up branding and shape it independently like a Founder