PlanetSpark - Senior Manager - International Growth Marketing

Mission Statement for the Role: Lead the online growth of PlanetSpark across 15+ countries through Performance Marketing

Eligibility Criteria:

- Willing to work in a Series A funded startup and build it from scratch

- MUST HAVE 4 to 7 years of experience in online growth for a high growth consumer tech startup or a performance marketing agency

- Experience in running international SEM and FB campaigns is highly desirable

- A highly analytical and brand mindset

- BTech or MBA from a Tier-1 institute would be highly desirable

- Living in or Relocatable to Gurgaon and willing to work 6 days a week

Roles and Responsibilities:

The Sr Manager for Growth Marketing will be the custodian for all domestic and international growth initiatives at the company. This is high accountability and high-impact role.

Responsibilities:

Performance Marketing:

- Lead a team that runs performance marketing campaigns on Google, Facebook, Instagram, Bing, etc.

- Create and optimize performance marketing campaigns

- Run A/B tests to fine-tune communication and targeting

- Analyse performance and maintain performance dashboards

Campaign Optimization:

- Craft clear and consistent communication for the campaigns to improve the CTR

- Localize communication in various geographies

- Run multiple experiments to optimize for CPL, CPC, and ROI

Reporting and Analytics:

- Create dashboards to monitor and track the performance marketing data across Geographies

- Analyse the data and come up with actionable insights

What are the behavioral attributes that we are looking for?

- A keen desire to drive digital growth for a fast-growing Series A funded startup

- An apparent Founder's mindset i.e. A mindset where the person can own up growth and shape it independently like a Founder