PlanetSpark - Senior Manager/Associate Director - Content Marketing

About PlanetSpark:

PlanetSpark is on a mission to build the next generation of confident speakers and creative writers. We are a Series B funded, global company impacting over 13 countries through live 1:1 personalized classes on Public Speaking and Creative Writing through handpicked top 1% teachers. Our kids participate in gripping debates, create viral YouTube videos, start their own podcast channels, perform stand-up comedy, write nail-biting mystery stories, and become confident and fearless speakers.

PlanetSpark is on its journey to becoming the global leader in the large and untapped communication skills segment by 2023. We are backed by some top VCs and are on a 30% month-on-month growth curve. We were featured amongst the fastest-growing companies in the world, according to a recent study on the world's fastest-growing startups by GrowJo.

Come, join a passionate team of over 1200 young and energetic team members and 2000+ expert teachers on this roller coaster ride to build the most loved brand for kids who will move the world!

Mission Statement

Generate leads through sustainable channels of useful and relevant content for the customers

Your Roles and Responsibilities:

As the Associate Director for Content Marketing, you would be responsible for building the content strategy and developing relevant content such as YouTube videos, blog articles, presentations, e-books, reports, MOOCs, and other forms of content that would be relevant for our target customers. Your KPI would be leads generated through content-driven channels.

Your roles and responsibilities include:

1) Content Strategy

- Research the various channels where our target customers (i.e. - mothers of children from 4 to 15 years of age) consume content on various channels

- Analyse web traffic on various keywords and channels

- Craft the content strategy for various channels and build the content calendar

2) Content Development

- Develop compelling and valuable content through in-house teams and through agency partners

- Develop different forms of content such as YouTube videos, reports, articles, podcasts, webinars, presentations, e-books etc.

3) Measurement and tracking

- Track and monitor various KPIs such as traffic, leads, lead to conduction, conversion, and ROI on a daily basis

- Create dashboards and reports

4) Team-building and leadership

- Build a strong content team of copywriters, video producers, and designers

What Are We Looking For?

- MUST HAVE 8 to 12 years of experience in content marketing with a B2C consumer internet company

- Excellent written communication skills and creative thinking

- Proven ability to create the content strategy with the aim of generating leads

- Strong understanding and comfort with all forms of digital content such as videos, articles, blogs, reports etc.

- A strong understanding of SEO and web analytics will be highly desirable

- Very strong orientation towards meeting KPIs and leads targets and looking at data-driven insights

- Strong leadership skills and the ability to hire and grow team members

What are the behavioral attributes that we are looking for?

- A keen desire to build the content marketing function for a fast-growing Series B funded startup

- An apparent Founder's mindset i.e. A mindset where the person can own up the content marketing function and shape it independently like a Founder