Eligibility Criteria:
- Willing to work 6 days a week
- Willing to work in an early-stage startup and build everything from scratch
- Relocatable/Working out of Gurgaon
- Excellent understanding of video content from a technical and branding perspective
- Excellent execution ability with proven experience in developing video content for a digital brand
Roles and Responsibilities/ Mission Statement:
The Manager, Video Marketing would lead all video marketing content at PlanetSpark and help the company build a strong and loved brand for building communication skills for students. This is a crucial role that links the thousands of class and competition videos created within the organization to the external world.
This is a team leadership role that involves branding, video editing, community building and cross functional collaboration.
Outcomes Expected
1. Video Marketing Strategy
- Understand the different kind of video content that is available within the organization
- Formulate the content strategy for youtube, instagram, facebook and linkedin by working closely with the social media team
- Conceptualize the various playlists and channels to be featured on the website
2. Video branding
- Come up with branding templates and best formats for various types of types of videos
3. Video editing
- Lead a team of video editors to come up with weekly video content targets
4. Building traction
- Think of ways to build traction on various channels through organic and paid channels
- Collaborate with other brands
Ideal Candidate Profile:
- 2-5 years of experience in leading video content for a consumer brand
- Exceptional verbal and written communication skills
- Highly creative bent of mind and a deep understanding of brands
- A hands-on approach with a strong execution mindset
- Technical understanding of video editing tools
What are the behavioral attributes that we are looking for?
- A keen desire to drive the community for a fast-growing SeriesA funded early-stage startup
- An apparent Founder's mindset i.e. A mindset where the person can own up video content and shape it independently like a Founder
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