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06/06 Maneesh Dhooper
Co-Founder at PlanetSpark

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PlanetSpark - Associate Director - Branding (7-12 yrs)

Gurgaon/Gurugram Job Code: 934036

Eligibility Criteria :

- Willing to work in a Series A startup, 6 days a week and build everything from scratch

- Relocatable/Working out of Gurgaon

- MUST HAVE 7-10 years of experience in building digital brands at a consumer internet company

- Strong creative mind and passion for building brands

Roles and Responsibilities/ Mission Statement :

The Associate Director, Branding would lead all branding and content initiatives and help building the most loved global brand for helping kids become better Speakers and Writers. This is a key role for the company and is an excellent opportunity for someone who wants to build a loved brand for a fast-growing digital B2C startup.

This is a team leadership role that involves leading an in-house team and working with external agencies.

Outcomes Expected :

Branding :

- Develop a brand guide in association with a brand agency

- Create consistent messaging and positioning

- Ensure that the brand is communicated effectively on the website

Content :

- Design the content marketing strategy across video, voice and text

- Execute content development through a team

Communications :

- Design internal and external communication in line with the brand voice

- Refine communication pitches for the sales team

- Develop powerful marketing collaterals for the sales teams

Social Media :

- Lead the strategy and execution of the social media channels such as Instagram, LinkedIn and youtube and own up engagement metrics

- Mentor and lead social media teams

External Community

- Build an engaging external community through live events, webinars and shows

- Develop a team of experts for these events

Internal Community :

- Lead the internal community teams to help build a thriving internal community of kids

- Measure and track engagement metrics

Ideal Candidate Profile :

- MUST HAVE 7-10 years of experience in building digital brands at a consumer internet company

- MUST HAVE Excellent written communication skills and a creative mind

- Ability to lead creative teams and drive them towards a goal

- MBA is not mandatory - we welcome all candidates with relevant experience and skills

What are the behavioral attributes that we are looking for?

- A keen desire to build the brand for a fast-growing Series A funded early-stage startup

- An apparent Founder's mindset i.e. A mindset where the person can own up video content and shape it independently like a Founder

Women-friendly workplace:

Maternity and Paternity Benefits

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