PlanetSpark - Associate Director - Branding

About PlanetSpark:

PlanetSpark is on a mission to build the next generation of confident speakers and creative writers. We are a global company impacting over 11 countries through live 1:1 personalized classes on Public Speaking and Creative Writing through handpicked top 1% teachers. Our kids participate in gripping debates, create viral Youtube videos, start their own podcast channels, perform stand-up comedy, write nail-biting mystery stories, and become confident and fearless speakers.

PlanetSpark is on its journey to becoming the global leader in the large and untapped communication skills segment. We are Series B funded by some top VCs and are on a 30% month-on-month growth curve. We have our footprint in India, the Middle East, North America, and Australia. Come join a passionate team of over 900 young and energetic members and 1200+ expert and handpicked teachers on this roller coaster ride to build the most loved brand for kids who will move the world!

For more updates, please subscribe to our Instagram handle: https://www.instagram.com/planetspark/

Eligibility Criteria :

- Willing to work in a Series B startup, and build everything from scratch

- MUST HAVE 7-10 years of experience in building digital brands at a consumer internet company

- Strong creative mind and passion for building brands

- Relocatable/Working out of Gurgaon or South Delhi and willing to work 6 days a week

Roles and Responsibilities/ Mission Statement :

The Associate Director, Branding would lead all branding and content initiatives and help building the most loved global brand for helping kids become better speakers and writers. This is a key role for the company and is an excellent opportunity for someone who wants to build a loved brand for a fast-growing digital B2C startup.

This is a team leadership role that involves leading an in-house team and working with external agencies.

Outcomes Expected :

Brand Development:

- Develop a brand guide in association with a brand agency

- Create consistent messaging and positioning

Performance Marketing Collaterals:

- Design customized performance marketing collaterals for both text and video formats across different channels

- A/B test for effectiveness and refine

- Design landing pages that help in conversion

Branding Content:

- Develop brand videos to build an emotional connection with the brand

- Execute content development through a team and agencies

Marketing Communications:

- Design internal and external communication in line with the brand voice (emailers, messages, brochures, guides etc)

- Develop powerful marketing collaterals for the sales teams

- Develop and maintain blogs

Website Communication:

- Ideate the most effective communication for the website

- Work closely with the SEO team and the tech team to get new pages implemented

Ideal Candidate Profile :

- MUST HAVE 7-10 years of experience in building digital brands at a consumer internet company

- MUST HAVE Excellent written communication skills and a creative mind

- Ability to lead creative teams and drive them towards a goal

- MBA is not mandatory - we welcome all candidates with relevant experience and skills

What are the behavioral attributes that we are looking for?

- A keen desire to build the brand for a fast-growing Series B funded early-stage startup

- An apparent Founder's mindset i.e. A mindset where the person can own up thebrand and shape it independently like a Founder