PlanetSpark - Assistant Manager/Manager - Growth Marketing - IIT/NIT/NSUT/DTU/BITS

About PlanetSpark :

PlanetSpark is on a mission to build the next generation of confident speakers and creative writers amongst kids and young adults. We are a series B funded global company impacting over 13 countries through live classes on communication skills through handpicked top 1% teachers, We are the category creators and market leaders in the communication skills segment.

We Are backed by some top VCs, such as Prime Venture Partners, Indian Angel Network, FIITJEE, and global entrepreneurs such as Binny Bansal, Deep Karla,and Gokul Rajaram. We have raised over $24 million to date over five rounds.

Come join a passionate team of over 500 young and energetic team members and 3500+ expert teachers on this rollercoaster ride to build the most loved brand for kids who will move the world!

Key Statics - Series B Funded - 13 countries - 60k Students - 4K Teachers - 2 Million Enrolled Classes

Mission Statement of the Role:

Maximize ROI on marketing spends through a data-driven approach

Roles and Responsibilities :

Please note that this is a hands-on role with minimal people handling responsibilities. We are looking for someone who thrives to solve problems through a data-driven approach.

1) Data Analysis: Analyse data across the marketing funnel through various dashboards. Take a lead in developing various marketing dashboards on Power BI and Metabase.

2) Campaign Management: Hands-on approach towards managing various marketing channels such as FB, Google etc. Optimize campaigns through levers such as ad copies, landing pages, audiences, campaign structure, keyword optimization etc.

3) Creatives: Conceptualize and create video and static creatives

4) Drip marketing: work on drip marketing flows on various stages of the customer journey

5) Work on several organic and product-led growth initiatives to increase organic traction

Requirements:

1) B.Tech from a top institute such as IITs/NITs/NSUT/DTU/ BITS

2) Excellent numerical ability and data analysis (non-negotiable)

3) 4-7 years of experience in a growth marketing roles at a consumer internet company with demonstrated ability to manage and scale performance marketing campaigns

4) Creative thinking and the ability to craft compelling copies and create marketing videos