PlanetSpark - Assistant Manager/Manager - CRM Marketing

About PlanetSpark:

PlanetSpark is on a mission to build the next generation of confident speakers and creative writers. We are a Series B funded, global company impacting over 13 countries through live 1:1 personalized classes on Public Speaking and Creative Writing through handpicked top 1% teachers. Our kids participate in gripping debates, create viral YouTube videos, start their own podcast channels, perform stand-up comedy, write nail-biting mystery stories, and become confident and fearless speakers.

PlanetSpark is on its journey to becoming the global leader in the large and untapped communication skills segment by 2023. We are backed by some top VCs and are on a 30% month-on-month growth curve. We were featured amongst the fastest growing companies in the world, according to a recent study on the world's fastest growing startups by GrowJo.

Come, join a passionate team of over 1200 young and energetic team members and 2000+ expert teachers on this roller coaster ride to build the most loved brand for kids who will move the world!

Mission Statement

Generate leads by leveraging CRM automation through SMS, Email, IVR, WhatsApp and App

Your Roles and Responsibilities:

As the AM / Manager for CRM Marketing, you will be completely responsible for managing the entire CRM of the company and generating leads through various channels. You would be responsible for leveraging the existing leads database of non-converted customers and external databases to generate leads.

Your roles and responsibilities include:

1) CRM Implementation

- Implement the automated CRM system by working closely with the product team

- Integrate various tools essential for a successful CRM implementation

2) Creating customer cohorts

- Create customer cohorts based on certain customer metrics such as demo booked, demo attended with high interest, medium interest and low interest

- Define the characteristics of various cohorts and understand their needs and key drivers

3) Creating omnichannel CRM flows

- Create omnichannel flows across SMS, Email, IVR, WhatsApp, and App

- Work closely with the marketing communications team to craft powerful and persuasive messaging

- Run campaigns across each cohort

4) Cold database campaigns

- Run lead generation campaigns using cold databases using omnichannel approach

5) Engagement and Demo Conduction

- Create campaigns for customer engagement to help in better conversion from lead to a demo class

- Create flows to help in conversion from a demo class to a counselling session with the sales team

6) Reporting and Measurement

- Track and measure key performance KPIs on a regular manner

- Create reports and dashboards to monitor progress and gather insights

What are We Looking For?

- Must have 3 to 7 years of experience in CRM marketing with a B2C consumer internet company

- Strong understanding of all marketing channels such as SMS, IVR, Email, Whatsapp and App notifications

- Strong experience in implementation and use of marketing automation tools

- Exceptional problem solving and analytical skills to create logical flows for various drip marketing campaigns

- Excellent written communication skills and an understanding of the right messaging for the customer

- Very strong orientation towards meeting KPIs and leads targets and looking at data driven insights

What are the behavioral attributes that we are looking for?

- A keen desire to build the CRM marketing function for a fast-growing Series B funded startup

- An apparent Founder's mindset i.e. A mindset where the person can own up the CRM marketing function and shape it independently like a Founder