Plancess EduSolutions - Specialist - Email Marketing

Urgent opening for Email Marketing specialist

Job Description :

Do you have a knack for getting the right emails into the right inboxes at the right times- Do you live to see those open and click through rates climb higher and higher- We're seeking an expert email marketer to join our team. You'll be expected to develop and track email campaigns to ultimately increase our business' email marketing success.

Responsibilities :

- Grow our email list organically, not through bought or rented lists

- Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends

- Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.)

- Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers

- Work to minimize list decay and unsubscribes while increasing the productivity of our email sends

- Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email

Requirements :

- MBA or equivalent working experience

- Past experience with email marketing, lead nurturing, marketing automation, and web analytics

- Excellent understanding of email marketing concepts and metrics such as Sender Score, deliver-ability, and sender reputation

- Proficiency in email marketing and marketing automation technology

- Highly analytical and able to derive meaning from data through A/B testing and email optimization

- Excellent writer and communicator (in both the written and verbal form)

- Must be from E-commerce Industry

- Strong Comm skills required

- 4 years of exp and salary range 8-14 lacs

- Need to show some successful case studies/campaign by him/her

Deepika Kapoor - Human Resources
Contact: +91 9819868433 I +91 22 39235815
Address: A005 / 006, Boomerang, Chandivali Farm Road, Chandivali, Andheri (E), Mumbai: 400072