Plancess EduSolutions - Manager - Online/Digital Marketing

Job Description:

We are seeking a paid marketing manager to help acquire new leads and customers through online pay-per-click and cost-per-acquisition campaigns. You will be in charge of all external, online acquisition marketing, managing the strategy, execution, and optimization across channels.

Responsibilities:

- Manage the strategy and setup of all paid campaigns.

- Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.

- Research and test partnerships with new vendors to expand our reach and/or lower our cost-per-acquisition.

- Collaborate with marketing team-mates to maintain a consistent brand voice and message across all paid programs.

- Craft landing pages and lead generation forms for our content to distribute through relevant paid programs.

- Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.

Requirements:

- MBA or equivalent working experience.

- In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), re-targeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks like Outbrain and Taboola.

- Excellent communicator with the ability to sell and convince. You will manage all relationships with vendors and ensure we get the most efficient cost possible.

- Experience handling marketing budgets and forecasting/reporting results.

- Must be from E-commerce/Advertisement/Media Industry

- Strong Comm skills required

Interested Candidates, kindly apply or connect with me on 9619262110.