Salary offered; 15 - 20 LPA  SUMMARY OF THE OVERALL JOB  The position is responsible for synergising, coordinating and focusing all communication, marketing and branding activities towards enhancing the recognition and reinforcing the image of the Plan India brand in line with Plan's vision, mission and values. The position is also responsible for overseeing the development of the communication content for websites, social media, digital campaigns, donor communication, annual reports, newsletters, etc. and ensuring that all the communication, internal or external, adheres to Plan Communication guidelines. This position is the anchor for all campaigns and advocacy with government and other stakeholders.  KEY FUNCTIONS / RESPONSIBILITIES  BRAND & COMMUNICATION STRATEGY & BUDGET:  - To conceptualise and design internal and external communication annual strategies for Plan India to support programme visibility, advocacy, campaign & fundraising initiatives and in line with products and campaigns, such as Saath Saath, Because I Am A Girl (BIAAG), etc.  - To ensure that Plan India's Marketing strategy gets buy in from all stakeholders and is implemented uniformly across all areas of operation  - To undertake organisational and environmental analysis, and prepare the budgets, plans and priorities for the vertical  - To manage the Marcomm budget and ensure that controls are in place to monitor and report on expenditure and on returns on investments  BRAND MANAGEMENT:  - To possess thorough knowledge of Plan's Brand Guidelines and Global Identity (GI) and remain abreast with any changes/ updates to these  - To serve as the brand custodian for Plan India to ensure standardization of designs, formats, audio-visuals, templates themes, communication and publicity material, etc. and lead the improvement of the same  - To ensure the development of and adherence to processes to monitor compliance of branding norms across operations and ensure that deviations are highlighted and managed  - To ensure positive and sustainable coverage through human interest stories reflecting Plan's programmes  - To effectively support the Programme Strategy and Policy team in their advocacy efforts through relevant communication and branding initiatives  - To understand and be an advocate, internally and externally, for the values of Plan India  COMMUNICATION MANAGEMENT;  - To lead the conceptualization and creation of communication and digital products for the Corporate, Institutional and Individual fundraising teams as well as the Programme Implementation and Strategy and Policy teams  - To guide creation of donor communication material and collaterals (for current & prospective donors)  - To coordinate with Plan International for new products and new communication guidelines  - To guide the creation of and review the content for Publications, Annual Reports, Newsletters, Brochures/ Leaflets/ Collaterals and Images/ Photographic Documentation, and ensure their compliance with the communication guidelines  - To guide the planning and execution of Above The Line (ATL) and Below The Line (BTL) campaigns  - To ensure clear and timely flow of communication both internally and externally including all NO enquires and website related content   - To ensure Plan's Brand Guidelines are followed and Global Identity (GI) is maintained in all forms of communication  - To oversee the management of Plan India's Resource Centre (RC) and ensure that all information related requirements of both internal and external stakeholders are fulfilled in a timely manner  - To develop content for donor related sections of the Annual Report  - To develop and submit reports on donor communication activities to the ARO as required  Advocacy and Campaign :  Ensure Plan India is recognized as a Key change advocacy organisation in the space of Child Rights and development by government, media and donor communities.  Build on the flagship Global campaigns like BIAAG (because I am a Girl) and CIDC (Children in Difficult circumstances) to ensure recall and brand identity.  WEBSITE MANAGEMENT/ DIGITAL MEDIA MANAGEMENT:  - To ensure that the website is used effectively as an organizational tool and supports the communication needs for all the departments  - To ensure timely updates on Plan India's website and other social media platforms  - To guide digital media activities & campaigns   - To guide the process of content development and communication through the Plan India's website and ensure that all web based content is in line with the organisation's branding and communication strategy  - To ensure that all digital marketing activities comply with applicable laws at all times, including compliance with data protection legislation and CP policy  - To recommend suggestions to increase the overall traffic volume on Plan India's pages and improve overall social media presence of Plan India  - To follow-up on new pages and suggest methods to reach the target audience in other ways  - To coordinate with other companies- marketing teams for branding Plan's content on social media - needs checks, meetings, etc.  COORDINATION & NETWORKING:  - To ensure timely reporting of information for the functional and financial MIS  - To ensure effective coordination with Resource Mobilisation, Programme Implementation and Programme Strategy & Policy and other functions as required for exchange of information and work needs   - To coordinate with the State Programme Teams for obtaining advocacy, marcom content and media needs as required  - To ensure the capacity building of Plan India staff in communication and campaigning work and of the fundraising team in the areas of communication with the donors  - To participate in various seminars, workshops, lobbying platforms and other related events to represent Plan India  - To increase the visibility of Plan India and provide necessary support to position it as a leading organisation working for child rights  TEAM MANAGEMENT:  - To develop, mentor and support team members in producing quality communication material   - To resolve team members- issues and grievances, and take timely actions  - To conduct performance appraisal of the team members

Delhi NCR

Plan International India - Senior Manager - Marketing & Communication 

Plan International India - Senior Manager - Marketing & Communication  ,Job Description for Plan International India - Senior Manager - Marketing & Communication  in Plan International India in  Delhi NCR for (8-15) years of experience. Apply Now!

Job Description for Plan International India - Senior Manager - Marketing & Communication  in Plan International India in  Delhi NCR for (8-15) years of experience. Apply Now!