Piramal - Content Lead - Marketing

Industry - Media / Dotcom / Entertainment

Category - Sales & Marketing

Skills - content marketing, content creation

Job Type - Permanent

Job Description :

- Content Strategy + Execution

- Ideating and strategising content for all marketing communications; Website, Social, Product etc.

- Content curation for a variety of applications - from snappy pieces, to fully researched and well presented caselets

- Driving the employer brand for Piramal Alternatives using a bunch of different content strategies and execution techniques

Vendor Management:
- On-boarding of vendors, negotiation for the best price and delivery

- Vetting of agreements, ensuring smooth delivery of all content within TAT

- Ensuring every vendor is in sync with the brand strategy

- Constantly keep an eye on the best ones in the market

Other Responsibilities:
- Most crucial - Liaising with all internal teams like Corp Comm, Content teams to drive your KRA's

- Creating and maintaining a monthly budget sheet as per spends approved by the management

- Staying constantly in touch with the Finance and Legal team for agreements and payments for all external vendors

- Setting up of processes for ensuring timely delivery of all requirements

- You will be required to regularly collaborate with internal teams to develop new creative content and optimise existing content for a whole host of metrics. One also needs to be audience-obsessed about content.

- Test & optimise: Brainstorm new hypotheses across cohort sets, develop content routes, write and edit copy, apply lessons.. You get the drift

- You will be joining a team of some of the best Private debt/ equity, assets and infra experts the country has to offer, and we are enthused to see you make the cut.

QUALIFICATION:

- General / Marketing / Communication Management post graduate

- Team Size:

- Individual contributor (with agency and cross functional teams help) to begin with

EXPERIENCE:

- Journalist / content writer with between 6-8 years' experience in financial features writing and/ content production.

- Must have understanding of the Private Equity / Debt financing space

SKILLS AND COMPETENCIES:

- Content Writing, Editing, Supervision

- Content production understanding - across mediums

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