JOB OVERVIEW: This position is responsible for closely working with Area managers team, marketing/brand team and other stakeholders for managing individual chains/accounts/regions for driving sales of Modern Trade division. Key responsibilities will include Planning, Off-takes , Relationship development, Team Management KEY STAKEHOLDERS: INTERNAL HR, Area Sales Team, Business Training, Commercial officer & Sales Operations Manager, HO Support functions, Supply chain KEY STAKEHOLDERS: EXTERNAL Modern trade chains, Distributors QUALIFICATION: Any Graduate with MBA / PGDBM degree EXPERIENCE: - Minimum of 6 to 10 years of experience in handling online channels with reputed FMCG/OTC - Must have worked with some key known brands in E-Com Space Key Roles/Responsibilities: - Developing the Sales and Marketing plan fore-commerce for assigned portfolio. AOP and QOP - To initiate and manage all margin negotiations Off-takes - Ensuring Monthly, Quarterly and Annual Off-take - Engage consumer with right product mix, consumer pricing, promotion vis- vis competition - Own new launches and performance by listing in time, visibility campaigns, off-takes Relationship Management : - To ensure monthly, quarterly and annual sales action plan ( JBP ) is aligned and closed with the channel partners along with marketing plan - To handle all margin negotiations, TOT closure, revenue, campaign planning and collections. - To work closely with support teams (Finance, Marketing, and SCM) and ensure adherence to processes - Managing the relationship with market place marketing agencies to develop strategy - Ensure adherence to TOT by both e-commerce team and portal Monitoring and reporting - Ensuring Monthly, Quarterly and Annual Primary sales through KAM - Monitor and Analyse business performance versus plan; Sales, Expenses, New Listing, Margin, Forecasting Accuracy - Budget allocation to team - Monthly review and develop action plans for performance Campaigns on AMS and FK account - Plan marketing activities - Maintain and Manage yearly calendar of activities/campaigns - Ensure campaigns creation and execution in time Performance measurement of investments: - Deliver the planned outcome and ACOS/ ROI attributed sales - Control and efficiently deploy budget for brand building across the portals - Intervene to change campaigns/ bidding as per competition activities keeping budget under control Advertisement innovations to drive performance - Observe evolving marketing trends on e-commerce and experiment to maximize the returns on investments Insights from performance of promotions and advertisement - Track performance of marketing activities/ campaigns across the portals - Build insights on campaign performance and suggest actionable point

Mumbai

Piramal - Chief Manager - eCommerce 

Piramal - Chief Manager - eCommerce  ,Job Description for Piramal - Chief Manager - eCommerce  in Piramal in  Mumbai for (6-10) years of experience. Apply Now!

Job Description for Piramal - Chief Manager - eCommerce  in Piramal in  Mumbai for (6-10) years of experience. Apply Now!