Piramal - Category Manager - Future Brands - Consumer Product Division

Industry : FMCG

Skills : "category manager", "product manager", "group product manager", "marketing manager"

Job Type : Permanent

Job Description :

- Consumer products division is one of the fastest growing businesses of Piramal Enterprises. We entered the OTC (over-the-counter) market in late 1990s and have since grown at a CAGR of 17%. Some of our most well-known brands under the consumer products include Saridon, Lacto Calamine & Jungle Magic.

- We are looking for excellent marketing professionals as Category Managers for our Consumer Products Division.

Essential Experience : Minimum 8 years of experience in marketing/category management in Pharma/Consumer Products/OTC/OTX/FMCG companies

Key responsibilities :

- Plan and develop category and consumer concern expertise with clearly defined short-term and long term brand(s) goals

- Design processes and measures to enable building detailed consumer understanding and strong consumer insights

- Lead, co-ordinate and secure buy-ins from all relevant stakeholders including agencies and deliver brand(s) objectives

- Build self and team capabilities on structuring, strengthening and delivering an 'outside-in' thinking

- Manage the productivity of the marketing plans and projects.

- Monitor, review and report on all marketing activity and results.

- Determine and manage the marketing budget.

- Liaison with media and trade activation team to design the appropriate media plan and trade scheme

- To design the strategy for the brands in conjunction with the Brand Manager

- Evaluate the key contributors (big ticket activities) that would strengthen the brand recall and enable trials

- Evaluating and recommending the brand positioning if required

- Designing (along with brand manager) the brand communication for existing brands

- Implementing pilot projects which would lead demand generation

- Prepare SOP and SLAs for projects which have multiple stakeholders

- Liaise with sales team and align them to the brand objectives for the month/quarter

- Work with innovations team for smooth integration of new launches and faster acceptance in the market

Full-time MBA (Marketing) from reputed institutes

Contact - Aditya Oak -

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