Piramal - Brand Manager

- Drive Key Business Agenda

- Plan & deliver business objectives for the brand(s) assigned

- Monthly & Annual BTL/ ATL input Planning & Monitoring

- Regular Monitoring of the brand key parameters and off-take trends to ensure better planning

- Sales & Collection target achievement brand-wise / product-wise in accordance with Business Plan to achieve Business Targets & Management Goals.

- Market Share Target: Equal focus on products & brands across branches in the respective zone for the achievement of growth targets as per business plan and Market Share objectives set for the Zone.

- Monitoring and tracking sales/Market Share trends and formulation of schemes/promotions and other strategies

- Develop and implement marketing plans

- Develop & implement marketing plans which addresses brand requirements - short term & long term

- Develop and implement the communication strategy for the brand.

- Conceptualize & implement 360- marketing programs.

- Handling (Advertisement, media, research, activation) agencies for timely execution of task given and ensure compliances and metrics.

- Driving Digital campaigns/activations for the brand

- Interface with internal stakeholders, supply chain, packaging, finance, legal, technical & customer complaint cell to ensure smooth functioning.

- Visual Merchandising: Effective execution of ATL&BTL activities, product display support.

- Generate Market Insights

- Lead & generate MIS on brand(s) assigned, category, competition, and trade at regular intervals so as to result in effective brand management.

- Lead and generate strong consumer insights for NPD and powerful communication of the brand.

- Market intelligence and continuous follow-up of competitor activities, Coordinate with Regional Sales Manager to understand brand performance and provide support to meet respective targets.

- People Management and Development

- Lead, recruit, grow and retain high-caliber talent to build competitive teams.

- Empower team members to move across existing opportunities and take on responsibilities independently