PinkBlue.in - Digital Marketing Executive

Job Description:

- Manage the key traffic-driving channels of Search (SEO and SEM) and actively engaging in optimization of those channels for the business to drive acquisition and awareness

- Conduct in-depth analysis to determine program effectiveness and to continuously improving campaigns

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute and measure actions continuously

Desired Candidate Profile :

- Highly analytical with Prior experience of managing SEM campaigns across PLA, Search and display advertising

- Hands-on experience of setting up PLA and Search ads is a must

- Well-versed in performance marketing, conversion, and online customer acquisition

- Desire and ability to work in an action-oriented environment

- Willing to take calculated risks to grow the category

- Excellent verbal and written communication with interpersonal skills

- Experience with website analytics tools

- Willingness to learn and adapt to a highly dynamic environment to drive business growth

Candidates who have worked on SEM with Agency experience is a plus