PillarPlus - Manager - Digital Marketing

Role for Digital Marketing Manager:

- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

- Able to generate leads Online (Facebook Ads, Google AdWords, Ad Campaigns, Display Ads on Various Platforms /Apps)

- Design, build, and maintains social media presence on various Platforms.

- Contributes to marketing effectiveness by identifying short and long term goals.

- Measures and Analyses performance of all digital marketing campaigns and creates detailed reports. (ROI and KPIs).

- Identifies trends and insights, and optimizes spend and performance based on the insights.

- Brainstorms new and creative growth strategies through digital marketing.

- Should be Expert in Lead Generation thru Online Mediums and Performance Marketing.

- Plans, executes, and measures experiments and conversion tests.

- Collaborates with internal teams to create landing pages and optimize user experience.

- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

- Identifies critical conversion points and drop off points and optimizes user funnels.

- Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.

- Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.

Required Skills:

- Must be working with a reputed digital marketing agency.

- Overall experience of 4-5 years working in a digital marketing agency