Pidilite - Regional Sales Manager

Roles & Responsibilities of Regional Sales Manager :

Primary Role :

- End to end ownership of region (sales, demand generation, manpower, collection, capture of market insights and MI execution)

- Setting sales objective targets (volume/value, product and territory wise, new product focused sales)

- Lead ASM/ASEs, Senior TSIs directly to achieve sales objectives with customer centric approach

- WSS management - fill gaps in coverage, reduce attrition and implement self-working service to dealers

- Work with Category Development Manager to develop field marketing targets and plans for user/influencer activation

- Lead BDEs to execute field marketing plan across all territories in the region

- Build relationship and drive direct engagement with large contractors

- Collect, capture and convey feedback to HO on all aspects of the business (including product quality, pricing, packing, new product ideas, supply situations, competition activities, schemes, etc.) across channel, users, influencers, field employees

- Recruitment of quality TSIs, gap filling, reduction of attrition - with support from zonal Business Resource Manager

- Full ownership and championing of all Systems, Processes, Policies and Business ensuring adherence

- Supervise and ensure training (product, systems and sales training) of all field employees in the region

- Execution of new product launches and work with Category Managers for collection of post-launch feedback

- Effective Accounts Receivables management

This position Reports to : Zonal Sales Manager

Direct Reports : Area Sales Managers / Executives

Years of Experience : 5-10 years

Educational Qualification : Post Graduate(Full Time)

Preferred Sectors : Paints, Building Materials, Cement, Construction Chemicals