Pickrr - Head - Marketing

Functional Responsibilities :

- Maintain PR, social media branding, and online reputation.

- Craft strategies for Digital, Social Media, SEO, and growth hacks.

- Building and implementing brand strategy.

- Develop a comprehensive brand identity and ensure brand guidelines are adhered to.

- Build and manage a rich content/editorial calendar that attracts a qualified audience

- Conducting customer, competitor, and product research. Analyze consumer behavior and determine customer personas.

- Lead and build the entire marketing team.

- Prepare and manage monthly, quarterly and annual budgets for the Marketing department.

- Set, monitor, and report on team goals.

- Create monthly reports containing a robust description of monthly activity, suitable advice and recommendations, and a clear summary of performance against the key performance indicators and metrics

- Ensure our brand message is strong and consistent across all channels and marketing efforts

- Identify opportunities to reach new market segments and expand market share.

- Drive and own performance marketing ROI on Facebook and Google.

Functional Competencies :

- 7-10 years of experience with the full marketing cycle (digital, PR, strategy, advertisement, communications, and creative) holds a skillset that strongly emphasizes brand marketing.

- Prior Experience working in the SaaS/B2B industry is a plus.

- Superior leadership/analytical skills with the ability to set and prioritize department goals.

- Proven experience in storytelling, design, and aesthetics.

- You're creative, organized, take initiative, and know-how to get things done.

- Should have a strong ability to engage and persuade varying audiences on creative and/or subjective aspects, backed by data when possible.

- Must demonstrate good communication skills, both in written and verbal form.

- Should be able to demonstrate an ability to clearly present complex marketing and business strategies concisely and persuasively.