Pi - Marketing Role

Role and Responsibilities:

T-shaped Marketer:

- Handle multiple marketing efforts and develop strategies aligning with business goals.

- Manage and execute campaigns across various digital channels (email, social media, search engines, influencers, display advertising, etc.).

B2B Partnerships and Institutional Sales:

- Pitch for institutional partnerships and affiliations.

- Manage existing relationships with clients and partners.

Performance Measurement:

- Measure and report on the performance of digital marketing campaigns against goals (ROI and KPIs).

Market Research and Analysis:

- Conduct market research to identify new opportunities and improve campaign performance.

- Analyze trends in the industry.

Social Media Management:

- Design, build, and maintain the company's social media presence.

Cross-Functional Collaboration:

- Collaborate with teams like creative, content, and web development to produce engaging content and optimize user experience.

Stay Informed:

- Stay up-to-date with emerging digital marketing trends and technologies.

Digital Marketing Expertise:

- Possess a strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising.

Technology Evaluation:

- Evaluate emerging technologies and provide thought leadership for adoption when appropriate.

Analytics:

- Proficient in marketing automation tools and web analytics (e.g., Google Analytics).

Project Management:

- Strong project management skills.

Qualifications and Education Requirements:

Education: 2 years full-time MBA in Marketing from IIMs or other top-tier colleges.

Work Experience: 4-10 years of relevant work experience.

Desirable Traits:

- Client-facing personality and industry network.

- Strong interpersonal and effective communication skills (both written and verbal).

- Good team-working skills.