Physics Wallah - Manager - Branding & Content

Job Summary:

We are looking for a Branding and Content associate who can assist in the. planning, implementation and outlay of branding and content for the Institute of Innovation.. The candidate is passionate about content creation, digital marketing, and brand building, with a. keen understanding of various social media platforms and trends. Also, have a breadth of. understanding about the full mix of marketing as well as familiarity with consumer behavior. analysis.

Role:

- Develop engaging and relevant content for various digital platforms, including. social media, and other campaigns.

- Create content for compelling visuals and videos that align with the brand's voice. and objectives.. Ensure all content is consistent in terms of style, quality, and tone of voice

- Conduct regular research and analysis of competitor brands, content strategies, and. market trends.. Identify opportunities and insights from competitor activities to inform and. optimize our content creation and branding efforts.

- Assist in the development and implementation of brand strategies and campaigns.. Collaborate with cross-functional teams to ensure brand alignment in all marketing. initiatives.. Monitor and analyze social media trends, engagement metrics, and competitor. activities.. Track and analyze the performance of marketing campaigns and content initiatives. using various analytics tools.. Provide regular reports and insights to the marketing team, highlighting key. metrics, trends, and areas for improvement.

- Work closely with the marketing team, graphic designers, and other stakeholders. to ensure seamless execution of branding and content initiatives. Attend team meetings, brainstorming sessions, and strategy meetings to contribute. ideas and insights.

Requirements and skills.: Degree in Marketing or related field.

- 2-5 years of experience in branding, content creation, and social media. management.

- Strong understanding of digital marketing trends, social media platforms, and. competitor analysis.. Excellent written and verbal communication skills

- Creative mindset with the ability to think outside the box.. Strong analytical skills and attention to detail.. Proficiency in [specific tools or platforms, e.g., Adobe Creative Suite, Google. Analytics, etc.] is a plus