Phonon - Marketing Analyst

Job Description :

If excelling in Technology Marketing is what wakes you up every morning, then this job is for you. You should be thorough in your marketing and branding fundamentals. You need to be creative, have excellent written and verbal skills be good with number crunching.

We are looking for a Marketing Analyst who will identify ways to build our brand and acquire new clients. In this role, you will develop and maintain the marketing collateral for the company, design and create content that is consistent with our strategy and in in line with sales / pre-sales targets.

You will be responsible for our 4Ps. :

1. Brand and Product marketing

a. Translate brand strategy into plans, positioning and go-to market strategies

b. Development and maintenance of sales collateral including corporate presentation templates, brochures, website, corporate gift plan and schedule.

2. Web marketing : Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door

a. Manage website's look and feel and features / functionality to ensure optimum user experience.

b. Deploy successful marketing campaigns and take ownership right from ideation to implementation

c. Developing and maintaining new relevant content (copy, graphics and audio-visuals) on website.

d. Promote organic traffic growth through subscriber emails, social media (quora, facebook, linkedin, twitter) and affiliate / industry pages.

e. Use analytics to evaluate, forecast and plan growth and content strategy.

3. Offline / legacy marketing :

a. Create marketing plan for events / publications / reward competitions.

b. Execute individual events including design and content.

Key Skills:

- Proficient in PowerPoint

- Basic graphic design knowledge, a sense of aesthetics and love for creating engaging content

- Familiar with SEO, SEM, Google Analytics and affiliates

- Experience in blogging and organic marketing campaigns preferred

- B2B marketing experience preferred

- Relevant experience in Marketing for at least 2 years

- MBA in Marketing preferred

Job Location :

Gurgaon/Vadodara

Company Profile :

Phonon is a leading provider of enterprise grade customer interaction automation and Unified Communication solutions. Phonon.in provides customers with consultative and hosted solutions to make their customer interaction processes more efficient and effective. Phonon.in run enterprise focused bots for leading banks, insurers, financial services companies, airlines, travel companies, online portals and distribution-based companies.

Phonon enables enterprises achieve superior customer experience through Inbound and Outbound Communication solutions, covering voice, SMS, email and chat through a single system. These automated systems get Phonon.in's clients achieve maximum connectivity with end users and provide predictive responses to customer queries. Phonon.in handles over 1M automated customer interactions on its systems every day!

You may please visit www.phonon.in for more details.