PhonePe - Manager - Product Marketing

Responsibilities:

- Product Marketing Strategy: Own the local maxima for PhonePe Ads.

- Define and execute roadmap for building awareness & recall for PhonePe Ads with cross-collaboration with sales, marketing and product teams.

- Market Landscaping and Research: Talk to customers/advertisers, conduct market research, work with our product analysts and acquire insights that will deepen our understanding of target market segments and relevant audiences.

- Product Innovation: Be on top of the voice of the customer as well as the happenings in the competitive landscape and the industry as a whole

- Optimize Across the Funnel: Work closely with Sales, analytics, Product and Marketing to continuously optimize and track the funnel for your products.

- Enable User-Facing Teams: Enable and train the Sales, Marketing, and Customer Success teams by owning and driving the creation of collaterals, content, and demos.

- Enable sales and business teams with lead generation, and industry fitments as well as through sales kits and various collaterals such as testimonials, case-studies to better the conversion funnels

- Intelligence: Deepen our understanding of target market segments and relevant audiences through competitive and market intelligence