Phoenix Mills - Senior Executive - Marketing - Event & SOH

Department / Division Marketing

External Interface (Enlist external agencies/authorities that you are required to deal with while discharging your duty) - Agencies - Event Management

- Government/ regulatory bodies

- Retailers

Minimum Qualification

(i.e education, training etc.) - Graduate, MBA (Marketing)

Minimum Experience:

- 2-4 years of experience in retail industry; marketing experience is preferred

Special Skills/Attributes

(required for performing the job effectively) - Knowledge of Advertising and PR concepts

- Knowledge of brand building

- Knowledge of pricing / budgeting

Overall Purpose/Objective:

Of the job Execute all events & promotional activities conducted within / outside the mall & responsible for generating the buzz & footfalls into the Centre to achieve budgeted revenues.

Key Responsibilities:

(List major responsibilities, that you have, to achieve the key objectives) - Execute events & promotions and update with necessary feedbacks

- Coordinate with retailers during events and promotions

- Ensure adherence to mall SOPs while executing the events

- Execute CSR events to bring goodwill

- Ensure all events and promotions conducted are within the legal frame work.

- Ensures that customers experiences high standard of quality of event

- Shall co-ordinate with the Liaison department for all license related documents / activities for the event

- Shall co-ordinate with Finance department for billing and payments

- Shall co-ordinate with Operations department for event related activities