Philips - Senior Manager - Market Intelligence/Research

About the organization - 

Philips India Limited is a subsidiary of Royal Philips of the Netherlands, a leading Health Technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. The company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer products promoting Healthy living.

Job Title: Senior Manager, Market Intelligence/Research

Reporting to: Head Brand, Digital, Communications & CSR

Job location: Gurgaon

Purpose of the Job - 

The role will be responsible for all Market Intelligence initiatives for Personal Health and Health Systems businesses across India. The Marketing Intelligence manager will continuously develop and synthesize consumer & Market research data and competitive insights, through primary/secondary research and collaboration with Product/Services Managers. In addition, the incumbent will help proactively share consumer research insights and to accelerate product research and testing of Marketing campaign brief.The core purpose of this role is to partner and share with the business, the voice of the consumer

As Senior Manager, Market Intelligence/Research, this role leads the following activities:

- To collect and process Consumer & Market research data required across business categories for Healthtech India - Domestic appliances, Grooming, Health & wellness, Healthcare trends etc.

- Providing to the Top management, insights on Market Data like Market share, sizing etc. for strategic planning and decision-making.

- Launching competitive intelligence initiatives to identify threats and opportunities associated with our key competitors (in strong collaboration with Marketing Teams).

- Utilizing syndicated research to obtain market data, industry trends and provide third party, objective viewpoints

- Ensuring effective implementation of RACI agreed with stakeholders for MI Projects plans and Action plan implementation

- Responsible for carrying out market sizing studies (End User Segments - basis Top Down & Bottom up Approach) and consumer home visits

- Responsible for Brand Health Tracking- Equity & Communication Effectiveness

- Other Ad Hoc Studies (Concept Clinics, U&A, Communication Development Test, Product Test)

- Collaboration with Global MI stakeholders across business groups

Working Experience - 

- University degree (Bachelor Degree); A Masters degree& familiarity with statistical tools would be desirable

- Overall 8-10+ years of experience out of which 5+ years should be related experience

- Familiarity with market and customer research techniques and strong working knowledge of basic analytical tools and sharp predictive skills to work on large amounts of data

- Experience in benchmarking market sizes and market opportunity estimates with various external sources.

- Ability to balance both strategic & project work

- Strong analytical rigor with an ability to deliver a clear and concise story

Key Competencies:

- Uses consistent methodology to manage projects

- Attention to detail - Is well organized and efficient

- Initiative and curiosity

- Empathy

- Exhibits consistent good judgment in decisions and interactions

- Breaks down projects into reasonable subsets of work and activities

- Consistently follows up on progress, issues and activities

- Is able to see issues through to resolution

- Has strong written and oral communication skills

- Has a track record of consistently delivering projects on time

Why should you join Philips?

Working at Philips is more than a job. It is a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video.

To find out more about what it's like working for Philips at a personal level, visit the Working at Philips pageon our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.