You are responsible for: - Plan and implement trade marketing activities for the entire Domestic appliances portfolio (Inclusive of Kitchen appliances, garment care, floor care & Air purifiers. for east region (States included-West bengal,Orissa,Bihar,Jharkand & North eastern states). - Responsible for developing a Local Shopper Activation Plan and a category vision for offline channels - Implement the trade marketing tools for use on regional level. - Support and implement trade marketing actions, defined on regional level. Contribute to the definition and realization of trade marketing actions on regional level. - Develop, implement, maintain and improve trade marketing tools, allocate the necessary budget and guard the service level agreements with the supplier, in order to be able to gather distribution and sales information or to get incentive programs in place. - Define the objectives, the activity plan and the budget (incl. MarCom deliverables) for the appointed channels, taking into account the business plan and marketing strategy. - Define and formulate observations and recommendations for new activities through analysis of sales data and through monitoring the success of the trade marketing activities - Initiate and realise local or regional trade marketing actions and promotions on the basis of the recommendations, in consultation with business management and marketing communications, in order to optimize stock levels in the chain, to stimulate sales-out and loyalty of the distribution channel. - Initiate activities to expand the seller base, so to increase the channel coverage and market penetration and gain market share. - Joint responsibility for Market Share development - Drive brand preference, drive conversion and increase in house share. - Closely cooperate with Key Account Managers in the Market to realize sales targets at key customers. - Managing, tracking, and evaluating the budget to deliver effectiveness for in-store activation, both on- and offline. - Owning instore excellence processes to drive brand preference, increase conversion and basket size. - Developing and executing integrated management framework of attracting, training, motivating, and retaining promoters and merchandisers. - Drives continuous improvements applying LEAN To succeed in this role, you should have the following skills and experience - Full time MBA /PGDM - 4 to 9 years' experience in Sales, Trade Marketing - Should be open to travel - Knowledge and experience of Trade Marketing disciplines and development of promotional merchandise and POS materials - Understanding of the market and trade marketing solutions - Experience of managing budgets and maximizing ROI - Communication skills and ability to build strong relationships with both internal and external stakeholders - Commercial talent with orientation towards goals - Dedicated, enthusiastic, proactive - Ability to read, analyze, and interpret general business reports - Ability to write reports and to effectively present information to key stakeholders In return, we offer you : A meaningful career, with new challenges in our dynamic organization, working in an encouraging multinational and multicultural environment. We are happy to provide you with this opportunity to work with new technologies. You will be surrounded by passionate and committed, colleagues who share your ambition to create outstanding customer experiences. Your work will be ambitious and full of opportunities for growth. Variety and challenge will be part of your daily routines. Why should you join Domestic Appliances? Philips' Domestic Appliances business is a global leader with EUR 2.3 billion in sales in 2019 in kitchen appliances, coffee, garment care and home care appliances, with successful products such as the Airfryer, Perfect Care Steam Generators, Automatic Coffee Machines with LatteGo and SpeedPro Max Aqua vacuum cleaner, and many more that are used by millions of people every day across the world. In January 2020, Philips announced that it would be considering new ownership options for Domestic Appliances, as it is not a strategic fit for the company's future as a health technology leader, and committed to finding the right home for the business to ensure that it is set up for continued success serving customers, leveraging the Philips brand and driving growth across the markets that it serves. In its 128-year history as a leading innovator, Philips has had to reinvent itself a number of times to remain competitive. This has involved several high-profile divestments, resulting in the company's successful track record in managing complex change of this scale. Such transformations offer unique opportunities for employees to 'make their mark' and gain expertise in a specific and dynamic environment - those who can deliver results while navigating and contributing to changes will gain unique skills and perspective that will prove valuable for the rest of their careers. Our Purpose : We help people Turn Houses into Homes - At Philips Domestic Appliances, we improve the lives of people at home through meaningful innovation. - Our products and services help you to lead healthier and happier lives every day. We enable people to transform their houses into homes, where they can connect and take care of each other. - We create sustainable solutions; we make conscious choices caring for people's homes and our planet. - We are a best place to work for people who share our passion and DAre to pursue our purpose, we create the team as diverse as the homes we care for. - We DAre to be more than a company of innovation; we want to become a company of inspiration

Kolkata

Philips Domestic Appliances - Regional Trade Shopper Marketing Manager - East 

Philips Domestic Appliances - Regional Trade Shopper Marketing Manager - East  ,Job Description for Philips Domestic Appliances - Regional Trade Shopper Marketing Manager - East  in Philips Domestic Appliances in  Kolkata for (4-9) years of experience. Apply Now!

Job Description for Philips Domestic Appliances - Regional Trade Shopper Marketing Manager - East  in Philips Domestic Appliances in  Kolkata for (4-9) years of experience. Apply Now!