Pernod Ricard India - Key Account Executive

About Pernod Ricard India

Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine- s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahl- a and Malibu liqueurs, Mumm and Perrier- Jou- t champagnes, as well Jacob's Creek, Brancott Estate, Campo Viejo, Graffigna and Kenwood wines.

Pernod Ricard's strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics.

Job Summary

Responsible for sales and share of company products in key accounts (HORECA channel) in Kolkata

Job Description:

- To achieve agreed sales targets through effective territory coverage.

- To achieve brands wise targeted market share for focus brands

- To drive penetration for key brands in the designated area of control

- To initiate, manage & monitor tie-up accounts on regular basis, jointly plan events & promotional calendar for the same outlets

- Effectively implement S & D processes, outlet wise planning, accounts receivable

- To manage A&P budget for the outlets, planning & implementation for the same

- To promote product and consumer awareness by organizing activities like sampling, on-premise promotions, local events etc.

- To drive quality visibility for the brand across Institutions.

- To identify shelf-space in prime outlets and put up proposals for securing them.

- To constantly look for new market opportunities and recommend the appointment of new dealers, programs, incentives, schemes etc.

- To systematically collect and report information on the competition.

- Ensure width of coverage of each brand through effective distribution structure

- To ensure monthly reporting of objectives and results achieved including route plan accounting and territory coverage.

Qualification: Full Time MBA (Sales/ Marketing)