Performance Marketing Role - BFSI/Real Estate

Job Responsibilities:

1. Heading digital marketing team for a region and managing BTL marketing activities including PPC campaigns across Google, Facebook.

2. Ownership of marketing performance of campaigns in terms of timely delivery, quantity and quality of leads generated at a given cost through mediums such as Google, Meta, LinkedIn, SMS and emails.

3. Handling Go to Market strategy for all campaigns of the assigned region

4. Continuous collaboration with the Sales team to identify opportunities and achieve target ROI

5. Monitoring Daily, weekly & monthly reports for performance analysis

6. Exploring new mediums and introducing new ideas as well as their execution to improve overall performance of the marketing team

Prerequisites:

- Hands on experience in creation and management of PPC campaigns across Google, Facebook

- Ability to work in a dedicated and collaborative manner

- Must have excellent written communication skills

- Strong attention to detail

- Well-organized and takes ownership of tasks in a fast-paced live environment