Performance Marketing Role - Advertising Firm

Performance Marketing - (Digital Marketing - Immediate Joiner / 1month - Mumbai)

- Manage team of 4 5 Performance Marketing across the geography and get into ground level to perform the task and achieve the business goal.

- Own end-to-end execution, measurement, reporting and optimization of Facebook campaigns with goals to increase transactions, new users, acquired via AdWords

- Execute strategies for keyword opportunities, campaign structuring, targeting across Search, and other facets of paid search in accordance with business goals

- Managing and maintaining large keyword lists

- Improve quality score of ads on google and optimize campaign structure

- Running A/B tests across paid search campaigns & landing pages

- Generate daily, weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives

- Keep pace with search engine and PPC industry trends and developments

- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to internal business goals