Performance Marketing Role

Performance Marketing

Your Key Responsibilities :

- Manage all digital campaigns, from ideation to media planning to optimization and performance analysis

- Drive marketing programs that are highly targeted basis content affinity of relevant segmented audience cohorts

- Manage all efforts and goals on organic and digital paid media: SEO, SEM, Display, Paid Social, App Install, Affiliate, Direct buys, etc. Serve as the strategic lead for programmatic display, especially the DoubleClick suite

- Establish processes for monitoring, measurement, and optimization through institutionalizing performance marketing metrics that correlate to business impact

- Drive digital marketing efficiencies and reach through continuous communication testing (a/b), innovation using different platforms and new products/formats, active co-creation and planning with Google/FB/others as partners

What To Bring :

- 2-4 years of relevant professional experience with digital media; Google Certified Professional preferred

- Experience in handling large-scale campaign planning, optimization for both performance and brand impact

- Thorough understanding and hands-on experience of Bid Optimisers, RTB, DSPs, Ad Exchanges, DMPs, Audience targeting/segmentation, Web Analytics tools like Adobe Analytics, Mixpanel, Appsflyer, etc.

- Varied industry exposure in running PPC, Affiliates, and Display campaigns focusing on on-site visits and app installs.

OUR VALUES :

- We are customer obsessed

- We are audacious in vision and action

- We encourage honesty and open dialogue

- We respect everyone and every point of view

- We make objective and data-driven decisions

- We believe trust and accountability go hand-in-hand

- We invest in each other's growth

- We bring our A-game and nothing else

- We take charge and get it done

THE PERKS :

- The glory. Almost too much responsibility

- No dress code. Unlimited leave. A fun-life balance

- A ticket on our rocket ship to the moon