Performance Marketing Professional - Digital Agency

Performance Marketing :

We are seeking a performance marketing professional to help acquire new leads and customers through online pay-per-click and cost-per-acquisition campaigns. You will be independently handling two key media accounts of the agency and will be in charge of all external, online acquisition marketing, managing the strategy, execution, and optimization

- Manage the strategy and setup of all paid campaigns.

- Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics and landing page sources reports.

- Research and test partnerships with new vendors to expand our reach and/or lower

- Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.

- Craft landing pages and lead-gen forms for our content to distribute through relevant

- Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.

- Graduate with a strong flair for numbers and is fascinated by them

- In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, social network advertising (Facebook, Twitter, LinkedIn, and more), and content distribution and placement networks like Outbrain

- Adwords Certified (5 levels) Professional strongly preferred

- Excellent communicator with ability to sell and convince. You will be one point of contact for designated clients for vendors and ensure we get the most efficient cost

- Experience handling marketing budgets and forecasting/reporting results.

Salary Range: 5 - 15 LPA