Performance Marketing Manager - Online/Internet

Key Responsibilities :

- Quarterly build go to market plans for Video on demand (VOD) businesses.

- Leverage market research and audience insights to think creatively.

- Strategic framework to set and evaluate goals for every campaign.

- Facebook Business Manager, Facebook Audience insights.

- Cross functional planning with Brand, Social, Communication, Analytics & Retention teams.

- Validate optimization hypotheses through A/B testing.

- Track and report on Performance KPIs.