Performance Marketing Manager - IVF Chain

As a Performance Marketing Manager, you will be responsible for creating, implementing, and optimising Google ad network campaigns, including but not limited to search, display, video, in-stream, affiliate network, discovery feed & PMax for B2C lead generation.

What you will do:

- Managing location-wise campaigns, researching, adding & negating search keywords, setting up prospecting & remarketing campaigns, analyzing performance data, and optimising campaigns to maximize RoAS and improving lead quality

- Owning & managing the paid marketing funnel through Google networks on Hubspot & Google Analytics 4

- Implementing new trends, and integrating available generative AI tools for better downstream funnel metrics

- Running A/B tests & landing page heatmaps for better click-through rates and brief agency/in-house content & creative teams

- Running multiple bidding strategies, interest targeting, custom list creation, positioning, and lead generation tactics to find the optimum fit to get high-intent customers as leads

- Maintaining weekly performance reports, presenting insights to stakeholders and optimising campaigns based on business needs at different locations & offers and forecasting trends as per macro and platform level events

- Maintaining high ad quality score, impression shares etc. other secondary metrics

- Syncing up with other performance marketing managers & agencies to maintain consistency in

offerings, brand positioning and messaging

- Managing agency relationships and aligning multiple agency teams based in different locations

- Maintaining & verifying billing, agreements & other administrative tasks on Google ad accounts

What you need to have:

- A marketing or computer science graduate with good analytical & communication skills

- 5-7 years of hands-on experience in generating high-intent leads through Google ad campaigns for

fertility, healthcare, or B2C organisations with a physical presence like real estate, automobiles etc

- Experience working at the agency as well as the brand/client side

- Currently working closely with business teams to chase targets and deliver high-ROI campaigns

- Diverse interests, lived across multiple cities and understands customer needs

- A knack for numbers, bordering OCD and a decent understanding of macroeconomic situations and business needs

- Excellent with Google Sheets

- Deep knowledge of GA4

- Working knowledge of martech stacks like Hubspot, Salesforce, Zoho CRM etc

Tools:

- Google Ads & Tag Manager: To create, manage, and analyze Google ad campaigns

- Third-party audience or interest-based targeting tools like Vserv, etc

- At-scale landing page creation & optimization tools including heat maps, A/B tests etc