Performance Marketing Manager - Home Improvement/Goods Firm

We are currently seeking a skilled and results-driven Performance Marketing Manager to join our team at a leading home goods company. As the Performance Marketing Manager, you will be responsible for developing and executing data-driven marketing strategies to drive customer acquisition, retention, and revenue growth.

Responsibilities -

- Develop and implement comprehensive performance marketing strategies to drive customer acquisition, conversion, and retention across digital channels.

- Plan, execute, and optimize paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and other relevant channels to maximize ROI and achieve KPIs.

- Conduct thorough analysis of campaign performance, monitor key metrics, and generate actionable insights to continually improve campaign effectiveness.

- Collaborate with cross-functional teams to align marketing efforts with overall business objectives and optimize conversion funnels.

- Implement and optimize SEO strategies to increase organic traffic and improve search engine rankings.

- Utilize web analytics tools to track and report on marketing campaign performance, providing regular updates to stakeholders and senior management.

-Stay abreast of industry trends, best practices, and emerging technologies in performance marketing, ensuring the company remains at the forefront of innovation in the digital marketing space.

- Manage relationships with external marketing agencies and vendors, ensuring efficient collaboration and delivering on agreed-upon targets and objectives.

- Stay up-to-date with customer behavior and market trends, conducting market research and competitor analysis to identify new opportunities for growth and optimization.

- Identify and implement A/B testing and optimization strategies to continuously improve conversion rates and overall campaign performance.

- Monitor and manage marketing budgets, allocating resources effectively to achieve maximum ROI.

Requirements:

- Bachelor's degree in Marketing, Business, or a related field.

- Proven track record of success in performance marketing, with a minimum of X years of experience in a similar role.

- Extensive experience managing and optimizing paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and other relevant channels.

- Strong analytical skills, with the ability to analyze campaign data, generate insights, and make data-driven decisions.

- Proficiency in web analytics tools such as Google Analytics or similar platforms.

- Solid understanding of SEO best practices and the ability to implement effective strategies to drive organic traffic.

- Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.

- Up-to-date knowledge of performance marketing trends, tools, and best practices.

- Strong project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines.

- Creative thinking and problem-solving abilities, with a proactive and results-oriented mindset.

If you are a highly motivated and data-driven marketer with a passion for driving growth and customer engagement, we invite you to apply for the Performance Marketing Manager role at our leading home goods company. Join our dynamic team and contribute to our mission of delivering exceptional products to customers worldwide.