Performance Marketing Manager - Gaming

What you'll do :

- Managing performance marketing for of the biggest gaming company

- You will be responsible for acquiring new playing users at the most optimized cost

- You will be working / managing campaigns across FB, Google, DV360 & other programmatic platform

- You will be working on developing logics / rules to optimize campaigns with the best optimizer tool available in industry

- Some key metrics that you would be owning New user Acquisition / Cost per new user / Quality of new user /Website traffic and quality

- Creating media plans and forecasting the results by considering the factors like market size, audience personas, and targeting groups

- Data segmentation and analysis to take some meaningful strategic approaches into the campaign

- Performing multi-level A/B testing by in-depth analysing the tactics mix, historical data, and user behaviours to meet the KPIs.

- You will be using world class BI and communication tools to move the ship in the right direction

- Analyze data and figure out leaky product and communication flows and fix them

- Keep growing the new user acquisitions, month on month, simple.. :)

What you'll bring :

- At least 2-4 years of previous experience in performance marketing in B2C internet companies

- Experience in managing App Campaigns on DV360, AppNexus, TubeMogul and other DSP's while optimizing campaign for the given objectives

- Go-getter attitude - Mustn't shy away from experiments and analyzing the outcome properly for future scalability

- Knowledge of linking App Analytics platform to different DSP's

- Basic understanding of DCM server & creating different ad tags/ floodlight tags for tracking campaigns

- Revenue centricity. You will be working for one of the largest gaming companies in India

- Comfortable with understanding technical nuances, the curiosity to learn, and the desire to know the domain, deeply.

- Comfortable in working with cross-functional teams, and owning the outcomes

- Good understanding of data and the knack of finding out meaningful insights and making decisions based on them.

Gameskraft

What can you expect?

Work Culture

- A true startup culture - young, fast paced, where you are driven by personal ownership of solving challenges that help you grow fast

- Focus on innovation, data orientation, being results driven, taking on big goals, and adapting fast

- A high performance, meritocratic environment, where we share ideas, debate, and grow together with each new product

- Massive and direct impact on the work you do. Growth through solving dynamic challenges

- Leveraging technology & analytics to solve large scale challenges

- Working with cross functional teams to create great product and take them to market

- Rub shoulders with some of the brightest & most passionate people in the gaming & consumer internet industry

Compensation & Benefits :

- Attractive compensation and ESOP packages

- INR 10 Lakh medical insurance cover for yourself and your family

- Fair & transparent performance appraisals

- An attractive Car Lease policy

- Relocation benefits

- A vibrant office space with fully stocked pantries. And your lunch is on us!