Performance Marketing Manager - FMCG Industry

- As a Performance Marketing Manager, you will strengthen the company's social media presence across various platforms, increase engagement with consumers through other media like Google, Facebook/ Instagram/ YouTube Marketing and email campaigns.

Key Responsibilities :

- Running Social Media Campaigns across all platforms (Google, FB, Insta etc).

- Reaching out to consumers by building scalable multi-touch programs and campaigns that span not only online but also offline channels.

- Sourcing customers through social media campaigns, strategic partnerships, and Google Adwords campaigns.

- Playing a key role in the planning and management of SEM, Email Marketing, and so forth.

- Being responsible for Lead Management and nurturing through various interventions and Channels.

- Conducting research and analyses to deliver reports to the senior management on the performance of marketing campaigns and programs.

Key Skills :

- Bachelor's/PG degree in Marketing, Business Administration, Information Technology, Computer Science, or any other related field.

- 5+ years working experience in a key marketing position, preferably as a SEO/SEM Manager Is a plus.

- Demonstrate proficiency in optimizing and executing SEM, PPC as well as Facebook Ads, Instagram Ads, and Display Advertising.

- Should be capable of determining key metrics, constantly reduce operational costs, and measure the success of performance strategies.

- Use consumer insights to come up with and develop creative marketing acquisition tactics that can be applied throughout the department.